A marketing mix serves to provide focus and direction to a marketing strategy.
By keeping an eye on the local news, businesses can gain valuable insights into market trends and consumer behaviour.
Most people don’t realise how many types of copywriting there are, each with a different writing style and goal.
A clear marketing strategy provides direction, ensures consistency, and helps you seize opportunities in the market.
Copywriting is more than just producing written text -it requires strong marketing and writing skills and a large dash of creativity.
In 2022, Australians spent a staggering $7.1 billion over the four days, so don’t underestimate the opportunity!
Each different social media platform has multiple different formats and specs required for video ads, and keeping on top of all of them to create content can be hard.
Knowing which platforms are seeing a rise in monthly active users is key to deciding where you should focus your social media strategy.
Google Trends is an invaluable tool to help you stay informed and make data-driven decisions – the key to any good marketing strategy.
Combining digital marketing strategies and adapting them to Canberra culture allows you to reach your audience more effectively.
Increased traffic means higher brand visibility, but not all types of web traffic are created equal.
Having a firm idea of how Australians browse the internet can inform your digital marketing strategies.
It’s important for member organisations to leverage digital marketing to sustain membership growth and maintain a vibrant community.
When you’re designing websites, creating marketing collateral or doing anything else design related, a good stock photo will do wonders for your finished product.
Hiring a studio can be a daunting task when you don’t know what you’re looking for. Many studios are designed around one thing, such as photography, videography, or sound recording. Other studio hire may be more suitable for multi-purpose use, with a large, flexible space that can accommodate most projects. One of the main considerations
This is our final article in our series on visual storytelling. If you missed the first two, read about camera framing and camera angles. Camera movements are a versatile tool in story-telling. The right camera movement can set the pace of a scene, put the viewer in the shoes of the character as they experience
This article is the second in our series about visual storytelling. If you missed the first, read about using framing to influence emotions here. Different camera elements, used individually or combined, influence a viewer’s experience and emotions. While camera shots allow the viewers to perceive the character and the story, camera angles help add layers
Visual content is taking over the internet and videos are a major part of this trend. Each video serves a different objective and together they form a major part of the content users consume in this day and age. According to a HubSpot study: 72% of customers prefer video to learn about new products 82%
Your logo is one of the most identifiable representations of your business. It can tell customers who you are, what you’re like and what you stand for. Unfortunately, this can work against you when your logo is outdated and no longer aligns with those things. More often than not, logos require tweaks and updates as
Laser cut vinyl signage is a great, cost-effective option for advertising your business, product, or personal venture. Vinyl lettering can be used across many surfaces, sizes, and for a wide array of purposes. Vinyl lettering is great because it’s long-lasting (generally at least 3 years) but easy to remove if you’re only advertising a sale
Instagram have introduced their new feature, Instagram Shop, in a deliberate push into the ecommerce world. In selected locations, users will be able to browse through a wide range of products directly from the app, from various ecommerce stores. This is great news for both businesses who are trying to reach more customers and users
Big businesses spend a significant amount of resources on their logo, and for good reason – a logo is often the most recognisable element of your brand. There are various types of logos that impact customers differently due to the combination of text, icons and illustrations used. Each logo type achieves different things for the
Writing content for a website can be a daunting task – there is so much to consider. We’ve put together this guide that will outline the main things we consider when writing content. If you’d like to get more help from our team, please get in touch. Site-wide considerations There are some things to keep
Branding is an exciting marketing exercise that combines creativity and analysis. If you are getting started on learning about branding or simply looking to grow your knowledge of branding, you have come to the right place. There are extensive industry terms that are used to describe various aspects of branding. To help you understand the
We’ve all heard of the phrase “the customer is always right” haven’t we? I could argue about the merits of this phrase and I could probably argue for both sides, but I wanted to discuss a thought process along a similar vein but with a different focus. As a consultancy focused on websites, marketing and
Always thinking of new and effective ways to market your business is key to staying ahead. Here’s 42 to get you started, some traditional and some are a little out there!
The term ‘influencer’ has become somewhat of a dirty word in today’s society. Most conflate the title almost exclusively with Instagram fitness models who try to sell their impressionable audience ‘useless’ fitness teas and expensive workout plans. Certainly, there is some truth to this stereotype as the lack of regulation regarding this area of product
Futuretheory has finally expanded to our new home in Fyshwick – the Work Canberra shared working space. This was a 5-year dream that Germaine had of offering an affordable home for Canberra’s freelancers, creatives and solo to small businesses is taking shape. For the uninitiated, a shared workspace or coworking space is a shared workplaces
I love photography. It’s something that I have been in love with since as long as I can remember. One question I get all the time is about getting into photography, where to start, what equipment to buy and where to learn. In this blog post, I want to cover a few of my thoughts
Above is a recap uploaded by Facebook themselves. 1. Instagram is going to focus less on likes In case you didn’t know, Instagram is owned by Facebook. While this list is not necessarily ranked, we pushed this to the top because there is still a lot of room for individuals and businesses to grow on
Together with Regus, we’re running a free Mini LinkedIn Workshop on Wednesday 22 May, 4:30pm – 5:30pm The workshop will run for 1 hour total, including 15 minutes reserved for questions. Afternoon Tea will be provided. LinkedIn is the largest professional social network in the world but very few people use it to its full
The phone in your pocket is amazing in a pinch, but eventually, you’re going to want to upgrade your kit. The kit below can be purchased through most camera shops including Teds and JB Hi-Fi, or of course through the Amazon links. The inspiration for this kit is the first kit we used over 5
I am always trying to improve myself, optimise what I do so that I can do it better and try to take a small step in the right direction every day. The tips below are some that I turn to, they help me to be more productive, be more content, get better sleep, build better
Getting messages out to your website’s visitors is important. You might want to let them know that orders will be sent out after the Christmas period, or that there is a new product in stock. Sometimes these messages are more important than a pop up but you also don’t want to ruin the browsing experience.
Canberra is getting more and more creative by the day – from photographers to models, to fashion labels. These people don’t just spend their time offline, but also spend their time in Facebook Groups and on Instagram (along with all the other major social networks). If you’re the fashion, photography, or modelling industries, the groups
Social media is amazing – everyone is on it, everyone knows about it, posting on there is free and you get to add all sorts of hashtags to get all sorts of people interested. It would make sense then that the more social media platforms you and your business are on, the more people you
Marketing is one of the quickest developing industries in the world. It can sometimes seem like just as soon as you’ve gotten up-to-date with the latest industry trends, techniques and influencers, there is already a new wave of marketing trends to learn. If this sounds familiar, don’t worry! Most of the marketing trends are short-lived
YouTube and other video platforms have increased the popularity of videos. People not only visit these platforms to watch music videos and videos of cats doing silly things, they use them for research and information. If you are still not convinced about using videos to promote your business, you should have a look at the
1. VLC Media Player This is our go-to tool for reading any sort of video. VLC is recognised as the best tool to play any sort of video. It is completely free, infinitely customisable and has advanced features such as file fixing that let’s us open files we thought were lost or corrupt. VLC is
LinkedIn might not win the social media race when it comes to a lot of statistics and comparisons, but I believe it is the #1 social media platform right now. The best part of it all is that it is relatively untapped and free of competition. 1. LinkedIn is a professional platform The social media
If a picture speaks a thousand words, then how powerful is video? The answer is very. The fact is that there has never been a time in human existence that this many people have access to videoing devices. Not just any video device either, but smartphones that in a lot of cases are capable of
There are 6 different roles for people who can manage Facebook Pages. When you create a Page, you automatically become the Page’s admin, which means only you can change how the Page looks and publish as the Page. Only an admin can assign roles and change others’ roles. The table below goes into detail of
Social media is a great way to engage with your client base. Whether that’s on Facebook, Instagram, Twitter or any of the other social networks both great and small. The following 5 tips will help you make the best out of every post and create content that will work for you. 1. Spelling and grammar