Web Design

A modern design is a given when you work with Futuretheory - but our team also knows how to strike the perfect balance between beauty and function. With over 15 years of experience under our belt, we know a well-designed website also engages potential customers and actively drives conversions.  This is where our expertise in user psychology, branding and user experience sets us apart. We carefully consider every design choice, ensuring that it's backed by reason and intent. The end result is a user-focused, seamless website that puts your business goals front and centre.

Design that reflects your business

Our custom website design service is the perfect solution to ensure your business’s identity is captured effectively. We understand that a cohesive and unique design is crucial to creating a website that leaves a lasting impression on customers. 

Your website represents your business and should reflect its essence in a way that online templates often can’t. With our expert design team, you can rest assured that your website will be a memorable and effective tool for showcasing your business.

Flexible and scalable

Our website designs are always flexible and scalable to suit your needs, so as your business grows, your website can too. Whether it’s adding an “Our Work” page your portfolio grows or adding a carousel of customer testimonials when the good reviews roll in, we make sure it’s easy to do and will blend seamlessly with your existing website.

Responsive and consistent across all devices

The websites we build are always responsive. They flawlessly adapt to any screen size or device, ensuring a seamless user experience no matter what device potential customers are browsing on. Mobile browsing is king in 2024, and we recognise this. Having a smooth and functional mobile website that loads quickly will ensure you’re capturing the massive market of people who primarily use their mobile browsers, and this is what we do.

User-focused design

We always keep users in mind while we’re designing your website. We know that user-focused design always leads to better engagement and user satisfaction. Your website should be easy to use, with a crisp, easy-to-navigate site map. Anyone who visits your website should know precisely what you’re about and be able to find any information they need within a few minutes, and this is what we strive for in the design process. Intuitive design and functionality are our game.

Driving your business forward

Our website designs always keep business outcomes in mind. Whether you want to enhance communication with your customers regarding your services, highlight the most noteworthy aspects of your business, or increase sales, we always keep your goals in mind during the design phase. Using our knowledge of user psychology and its relationship with design, we ensure your website will put your best foot forward to help drive more conversions.

Frequently Asked Questions

What is website design, and why is it important?

Website design is the art of planning and coding the foundations and layout of a website. The goal of website design is to create a user-friendly and visually appealing online platform that effectively communicates the website’s content, purpose, and brand identity.

In the era of information and digital dominance, a website often serves as the primary point of contact between a business and its potential customers. Having a website that’s well-designed helps give the impression to visitors that your business is reliable, competent and pays attention to detail. This positively influences brand perception, credibility, and visitor engagement.

How much does it cost to design a website?

Website design from our team of experts at Futuretheory starts at $2,500 for a landing page site. Every client is different and has different needs – whether your website just needs a redesign and refresh or a complete website from scratch, we can do it and work with you on a set budget. You can contact us for an obligation-free quote tailored to your specific website needs.

What are the basic principles of a good website design?

When designing a website, there are certain basic principles that should always be kept in mind: these are ease of use, accessibility, functionality, and visual design. It’s important to offer a simple menu, sleek home page, and easy-to-read text for a good user experience.

Optimising for mobile use is also key, as well as ensuring fast loading times, and using relevant keywords to improve visibility in search results. Finally, the design should always be consistent with the business’ identity.

How do you know if your web design requires updating?

If you’re thinking about upgrading your website but you’re not sure whether it’s necessary, the first thing you should do is assess the current performance of your website using a tool like Google Analytics. See how many people are visiting your website, how long they stay on your website, and where they came from. Are the results what you’d expect? If not, it might be time for a website revamp.

From a visual design standpoint – if it’s been more than 5 years since you had a refresh, it’s most likely time for a new look. Trends change fast and there’s no such thing as timeless web design.

Should I pay someone to design my website?

It’s important to consider your budget and any time constraints. Hiring someone to design your website has a higher upfront cost but often pays off in time-spent and return on investment. Designing a website is time-consuming, especially if you lack experience doing so. If you lack the time because you’re busy running other parts of your business, it can certainly save you on time and effort.

Most people who choose to design their own website instead of hiring a web developer use website building-sites like Squarespace or Wix that are easy to use and low cost. The catch, however, is that these sights don’t offer the same level of customisation.

Professional web designers can tailor your website to suit your brand identity, resulting in a more distinct and unique website. If this is something you value, and it’s in your budget, a web developer is worth it.

Web Design Articles