What The Different ‘Roles’ on a Facebook Page Mean

There are 6 different roles for people who can manage Facebook Pages. When you create a Page, you automatically become the Page’s admin, which means only you can change how the Page looks and publish as the Page. Only an admin can assign roles and change others’ roles. The table below goes into detail of each role’s abilities:

Admin Editor Moderator Advertiser Analyst Facebook Live Contributor
Manage Page roles and settings
Edit the Page and add apps
Create and delete posts as the Page
Can go live as the Page from a mobile device
Send messages as the Page
Respond to and delete comments and posts to the Page
Remove and ban people from the Page
Create ads
View insights
See who published as the Page
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