Social media is a great way to engage with your client base, whether that’s on Facebook, Instagram, Twitter or LinkedIn. The following 5 tips will help you make the best out of every post and create content that will work for you.
1. Spelling and Grammar Have to Be Spot On
Nothing kills your credibility on social media like incorrectly spelled words and poorly structured sentences. Whether they are commonly misspelt words or ones that are easily confused with each other, like ‘your’ and ‘you’re’, this makes you look unprofessional.
Although we manually proofread any content we publish, Grammarly is a great tool for picking up on anything we missed. You can never be too careful! Grammarly isn’t perfect or always accurate, but it’s definitely better than your built-in spell checker. A bonus is that Grammarly has a free version that picks up on basic errors while a paid version gives you access to more advanced issues.
If you’re writing longer-form content, there are certain principles we recommend always following. Read our article ‘Writing for the Web – Content Guidelines for Better Engagement‘ to learn more.
2. Leverage What’s ‘Cool’
Trends like ‘Very demure, very mindful’ come and go, but they become popular for a reason – people love them. Leveraging trends can be fun but can also help you connect with people. Try and jump on these trends before they’re overplayed by keeping your finger on the pulse. If anything, it’s a way to scroll through TikTok and still feel productive!
If you want a more analytical view of trends than just scrolling through your feed, I highly recommend using Google Trends -it’s a free tool that lets you see what search terms are gaining traction in real-time. Read our guide to leveraging Google Trends if you want to learn more.
3. Keep It Relatable
When your content is relatable, people find it easier to connect with. This doesn’t just relate to what’s ‘cool’, but also to anything that may be making the news. Whether that’s an underdog winning a sports game or big news in your industry, it might be the perfect opportunity for you to make a connection with your audience.
4. Tag Relevant Pages or Groups in Your Posts
Don’t tag a list of all the local shops in every post you do, but try to tag any pages or groups that are relevant. This might include thanking and tagging a business you work with, or tagging the product you used to complete a project. If they reshare it, that’s a lot of eyes on your business.
5. Ensure Image & Video quality is Always Spot-On
Nothing lets presentation down quite like a pixelated image or a grainy video. Make sure that your images aren’t over-compressed or too small when you upload them.
Making It All Work Together
Creating engaging social media content doesn’t have to be complicated, but it does require attention to detail and consistency. By following these five tips, you can build a stronger social media presence that resonates with your audience.
Remember that social media is ultimately about making genuine connections with your followers. Take the time to get these fundamentals right, and you’ll be well on your way to more meaningful engagement online. If you need help developing or implementing your social media strategy, our content marketing team can help you create content that drives results. Feel free to contact us!
