Social media is a great way to engage with your client base. Whether that’s on Facebook, Instagram, Twitter or any of the other social networks both great and small. The following 5 tips will help you make the best out of every post and create content that will work for you.
1. Spelling and grammar has to be spot on
Nothing kills your credibility on social media like incorrectly spelt words and poorly structured sentences. Whether they are commonly misspelt words or ones that are easily confused for each other (eg your and you’re) this makes you look unprofessional.
Grammarly is a tool we like to use to pick up on any issues once we’ve proofread any writing ourselves. We aren’t saying it’s perfect or always accurate, but it is definitely better than your built-in spell checker. A bonus is that Grammarly has a free version that picks up on basic errors while a paid version gives you access to more advanced issues. Click here to try out a week of Grammarly Premium for free.
2. Leverage what’s ‘cool’
Trends like the Ice Bucket Challenge and the Mannequin Challenge come and go, but they become popular for a reason – people love them. Leveraging trends by doing your own Mannequin Challenge, for example, can be fun but can also help you connect with people. Keep it short but make sure the quality is also pretty good.
3. Keep it relatable
This point continues on from the previous point to an extent. When your content is relatable, people find it easier to connect with it and this makes them naturally attracted towards it.
This doesn’t relate to what’s just ‘cool’ however, but also to anything that may be making the news. Let’s say an underdog wins a sports game, this might be the perfect opportunity for you to make some sort of connection if you consider yourself to be an underdog in your industry as well.
4. Tag pages or groups that are relevant
Don’t tag a list of all the local shops in every post you do, but try to tag any pages or groups that are relevant. This might include thanking and tagging a business you work with, or tagging the product you used to complete a project.
5. Ensure image/video quality
Nothing let’s down presentation quite like a pixelated image or a grainy video. Make sure that images aren’t over compressed or way too small when you upload them. This is increasingly becoming important as screen pack on more and more pixels so the worse the quality is, the worse it appears.