Our Approach To SEO In Canberra
Introductory Meeting & Research
Like everything else we do, we start our SEO process by meeting the client, taking a wide-angle look at where they stand now, and learning where they want to go. We do this by taking this opportunity to look at any existing data using tools such as Google Search Console or Google Analytics. Then, we review this information with you to determine what keywords to focus on and develop a clear SEO campaign plan.
We also take a close look at your competitors from an SEO standpoint to gain a better understanding of the competition. This is a key part of effective SEO – looking at how your website stacks up against your competitors.
Technical SEO Review
Once we’ve assessed the current situation, developed our SEO campaign plans and gotten the go-ahead from the client, we start looking at things from a more technical perspective. This means understanding the configuration of your website, its content, and how it performs on a functional level. The more technical SEO elements are something an effective SEO strategy never neglects – since even things like slow page loading times can affect your ranking. This is where our team’s diverse expertise comes in handy – we have experienced developers in-house as well as our digital marketing team.
A Custom SEO Plan
Each website and industry is unique, with a different target audience and marketing needs. This is why coming up with a customised SEO plan is so important. Like everything else we do at Futuretheory, we pride ourselves on developing a strategy designed just for you rather than following a cookie-cutter template.
Content Strategy
Ensuring your website is full of fresh, quality content is one of the most essential components of a strong SEO strategy. It’s a great way to hit keywords and build authority in the eyes of the Google Algorithm while also attracting your intended audience with engaging and informative topics.
Our content strategy starts by identifying gaps in your website and determining what content is necessary to align with your targeted keywords. Our talented team of SEO copywriters can create content for you, or you can provide your own, and one of our SEO Canberra experts can optimise it.
On-Page SEO
We take a broad look at your website’s technical structure, examining the layout and placement of information to ensure it’s SEO-friendly. We optimise the URL and title tag to incorporate the targeted keywords and build up internal links.
On-page SEO is one of the most fundamental forms of optimisation. Google uses these on-page factors to understand what kind of user experience your website offers and what the intent of your website and its different pages are.
Link Building (Off-Page SEO)
Link building is the process of strategically increasing the number of hyperlinks to your website on other parts of the internet. This is otherwise known as “backlinking” or off-page SEO. Google uses these backlinks to determine the quality of a website and rank it accordingly. They’re essentially endorsements: If your website is linked to on lots of highly trafficked, reputable sources, Google will assume your website is more valuable and trustworthy.
One of the best ways to get backlinks is through social media marketing and content marketing by posting quality content others will want to refer to on their own website. It’s also possible to trade links with other websites by doing deals or manually posting your link to directories and other sites. Link-building is a time-consuming and difficult process, but can play a huge role in helping your website rank higher.
Where Is Our Canberra SEO Team Based?
If a leading SEO agency based locally is what you’re after, reach out to our team at Futuretheory. We’d love to meet you for an introductory meeting at our office in Beard, 20 minutes from Canberra’s city centre. Or, we can come to you at any convenient location. Whatever works best for you.
Is SEO A One-Time Service?
Whether SEO is a one-time service, a short-term or long-term strategy depends on your industry and, more importantly, what your competitors do. A short SEO campaign might work for you if your industry or competitors aren’t especially focused on SEO. At the same time, if your competitors pick up on the fact that you’re conducting SEO and getting results (which often happens), they, too, might start looking into SEO and increase your competition.
It’s also important to remember that many SEO tactics that provide long-term results are ongoing, such as the technicalities of your website and uploading fresh, quality content regularly. Google algorithms are also ever-evolving, and for an SEO campaign to stay effective, they need ongoing monitoring and expert understanding.
Can I Do My Own SEO?
If you’re wondering if you can do SEO yourself, the answer is yes. However, it’s important to keep in mind that SEO best practices are constantly evolving, and the field is fiercely competitive. If you’re a small business owner, you likely already have a lot on your plate. You probably don’t want to add becoming an SEO expert to that list.
Most businesses would see better results from hiring an established SEO agency in Canberra. This way, you can concentrate solely on your business and the potential customers and leads that your SEO strategy will bring. This is why professional SEO is an investment – you can climb up in the search engine results page and increase your website traffic without all the stress of doing organic SEO and digital marketing yourself.
Find The Right SEO Agency, Canberra
Unfortunately, some people negatively perceive the field because of their past experiences with “SEO professionals” who failed to deliver SEO results. They most likely didn’t have a point of contact to discuss their website’s progress with or a face to put behind the project. Even worse, we’ve worked with businesses in Canberra that received poor-quality, remote SEO agency services, ultimately hurting their long-term digital reputation in exchange for quick results from SEO services.
We’re a Canberra SEO agency with years of experience and a different approach to SEO. Unlike other SEO companies, we believe in communication and collaboration with every client and using only high-quality SEO tactics. This means we only use White Hat SEO techniques that boost your search engine ranking in a sustainable way.
When you work with us, you can also rest assured that our whole team is based in Canberra, leading to better quality work. This is why we stand by the statement that we have some of the best SEO Canberra has to offer. As a digital marketing agency, we also offer a full range of design, development and marketing services and have worked with companies across Canberra and Australia as a whole.
Frequently Asked Questions
How does website speed affect SEO?
Google prioritises delivering users a positive experience when ranking websites, and fast load times are crucial to providing a positive user experience. Web pages that load quickly are more likely to rank higher in search results, which helps to improve the visibility of your site and attract more organic traffic.
Consequently, page load time is as much a business metric as it is a website performance metric – the faster your website loads, the better the experience that your website visitors have.
How long does SEO take to show results?
SEO isn’t a simple, one-off process, so any service that offers an almost-instant jump in search engine ranking is over-promising. How long an SEO campaign takes to show results varies, and it’s challenging to determine a precise timeline due to multiple factors at play.
These factors include the current state of your website, the level of competition, and the popularity of the search terms you aim to rank for. There are lots more variables that affect how long a website takes to rank: for example, newer sites take longer to rank than sites that have been around a while. All-in-all, a good SEO campaign takes time but provides long-term results that benefit your business and helps drive more conversions.
What are black hat and white hat SEO strategies?
Black hat strategies are the poisoned chalice of SEO. The term refers to strategies that get results quickly but through dishonest means. Some examples are keyword stuffing with invisible text, purchasing hundreds of backlinks that have no relevance to your website, and mass publishing poor-quality content.
These strategies provide results initially through trickery, but the Google Algorithm gets better every day at detecting these dodgy tactics. As a result, websites using black hat SEO strategies are quickly penalised by being dropped right down in the search rankings or even permanently banned.
On the other hand, white hat SEO is the sustainable, honest way to build your website. The main goal is to create a website that internet users find genuinely helpful and informative through legitimate tactics, unique content, and hard work.
What are the different types of SEO?
There are many approaches to getting your website to rank on the search engines, and the best campaigns take a multi-pronged approach. These are the main types of SEO a comprehensive campaign should be using:
On-page SEO: On-page SEO is the most fundamental form of optimisation. This is everything you do on your own website to improve its ranking in search engines. This involves including keywords, conducting keyword research, and creating quality content, among many other factors. The ultimate goal of on-page SEO is to create a page that appeals to users.
Off-page SEO: Off-page SEO happens outside your website. The goal is to build trust and authority in the eyes of Google through external sources. Simply put, off-page SEO strategies aim to get your website discussed and linked on other websites (commonly known as backlinking) or on social media platforms. Various ways to achieve this goal include guest blogging, building a social media following, investing in paid advertising, or content marketing.
Technical SEO: Technical SEO strategies involve changing the more invisible parts of your website to improve user experience and help Google recognise the content on your site. Some of the best ways to do this are improving your site’s loading time, ensuring your website is optimised for mobile and eliminating any duplicate content on your website.
What is local SEO, and why is it important?
Local SEO is the art of optimising your website to appear more prominently in search queries of people near your business. Any business with a physical store or that serves a specific geographic area can benefit from local SEO. Common local SEO strategies include optimising your Google My Business profile, searching for locally relevant keywords and creating locally relevant content.
By targeting people who are more likely to convert into actual customers through local keyword optimisation, such as using “Best Hairdressers Canberra” instead of “Best Hairdressers”, local SEO can help businesses attract more relevant traffic to their websites and generate more leads.
Why is mobile responsiveness important for SEO?
Mobile responsiveness might be more important for your website that you realise – as of December 2023, over 55% of website traffic comes from mobile devices. Those users browsing on mobile devices are bound to get frustrated if your website fails to load correctly on mobile, so it’s no wonder Google makes mobile responsiveness one of the most important search engine ranking factors.
