We’re always thinking of interesting and effective new ways to market. Some of the ideas we come up with are simple, tried and tested methods that we can stand behind but may come across as a little stale or boring. Others are a little more out there and as a result more eye-catching and interesting.
The different ideas below are ones we have experience with, except for idea number 42(!) which is crazier than anything else. So they are tried and tested, guaranteed to bring you results.
If you would like to consult with us about any marketing ideas below, or if you would like to work together, feel free to get in touch!
- Start a podcast (we’ve done this recently ourselves!)
- Write articles on LinkedIn
- Start direct email marketing
- Develop an online course
- Create a Facebook Group
- Create a Marketing Plan
- Put up an advertisement on Gumtree
- Conduct a focus group
- Do some market research
- Create a website
- Redesign your website
- Explore your customer’s journey
- Update/create a business card
- Go to a conference
- Take an online course
- Present at a trade show
- Join a business club/group
- Conduct A/B testing on everything possible
- Do a letterbox drop
- Launch a discount/coupon campaign
- Advertise on the radio
- Record a video ad using your smartphone
- Order stickers with your logo on them
- Advertise in the local paper
- Order an A-Frame for your shopfront
- Create a social media presence
- Create/update your Google My Business
- Start writing a blog
- Set up Google Analytics on your site
- Add an email subscription form on social media
- Create a free download for website visitors
- Create/update your email signature block
- Add sharing buttons on your website
- Send out a customer satisfaction survey
- Ask for referrals
- Help a local club/group
- Donate prizes for a local contest/trivia night
- Establish a cross-promotion with another business
- Hire a marketing firm
- Request a website audit (many sites offer them for free)
- Create a mascot for your business
- Tattoo your logo (a little crazy!)
If you’re a Canberra business looking for help in marketing to Canberra, or even beyond, we’d love to offer you a no-obligation consultation. Simply get in touch with us and we can either meet in person or via video chat.
