At Futuretheory, we know that branding is crucial in creating a positive image for potential customers. On average, it takes 5 to 7 impressions for people to remember your brand, which is why impactful branding is so important.  We take the time to understand your business and values and use this to develop a unique brand identity that truly represents who you are and what you stand for. We are dedicated to ensuring your branding resonates with your audience across all channels and touchpoints. Whether you need a new logo or a complete rebrand, we have the expertise to help you succeed.

More than just a logo

We know branding goes far beyond just designing a logo. Our team takes a holistic approach, looking at the big picture to give your business a new overall look and feel. Whether it’s creating brand-new visual and graphic elements or tone of voice and style of imagery, we have the expertise to ensure consistency across every aspect of your brand. 

Our goal is to represent your business’s identity in a way that promotes recognition, sets you apart from competitors, and ultimately drives success.

Flexible branding

We put great thought and strategy into creating flexible branding. This means it works seamlessly no matter what size, application or format you use to implement your branding. We know a flexible brand works is one that can be implemented with ease, allowing you to adjust the visual elements and messaging effortlessly while maintaining a consistent core identity.

Our branding approach is dynamic and far from static, given the increasing number of touchpoints to consider today – from social media icons to print materials and merchandise. Our branding solutions work effortlessly across all platforms while considering every single element, including colour and font size.

Branding through photography 

We have both the resources and expertise to take branding photos that capture you and your team doing what you do best. A picture is worth a thousand words and is often the first thing people look at when they visit your website, making it the easiest way to convey to your potential customers who you are and what you represent. You can leverage our branding photography service to populate your website, business cards and any other medium you like with photos that instantly tell your business’s story.

From headshots to team photos to action shots, we offer flexible options to create images you’ll be proud of. You can visit our 126-square-foot on-site studio, or we can come to you and capture you in your element.

No matter how much branding you need

At Futuretheory, we’ve always prided ourselves on working with both big and small businesses and scaling our work to their different needs – never taking a one size fits all approach. This means that when you work with us, you can pick and choose precisely how much branding your business needs. Whether it’s a smaller project like redesigning your visual elements or a complete rebrand from top to bottom, we’re happy to take it on and give it our all.

Frequently Asked Questions

What’s the difference between branding and marketing?

While branding and marketing overlap in some areas and the terms can be used interchangeably, they’re two very different strategies to take your business to the next level.

Marketing is how you reach potential customers in the first place, and branding is how you keep them engaged by building a strong identity for your business. Having clear, good branding makes your business more memorable and trustworthy to customers. It’s a long-term strategy that hinges on individuality and consistency.

While branding includes elements like logos, slogans, and colour schemes, it also encompasses many other aspects of your business, such as typography and brand style guides. By combining these elements, you can create a distinct and memorable brand identity.

Why is branding important?

Effective branding can set your business apart from the competition in a crowded market. It showcases your business’s distinct selling points and personality, making a lasting impression on potential customers.

A strong brand identity gives your business a sense of purpose, making it easier for customers to remember and connect with you. It also plays a crucial role in the consumer decision-making process by influencing their choices. A compelling brand identity that resonates with your target audience can be the deciding factor in whether or not they choose your business over others, regardless of what products or services you offer.

Should I outsource my branding?

Building a brand can be a daunting task, especially if you’re new to it. It encompasses so many elements that require years of experience to execute successfully: everything from web design, logo design, copywriting, and even merchandising.

Creating a consistent and clear brand identity requires a deep understanding of what appeals to potential customers and the nuances of design, marketing, and communication. Outsourcing your branding can save you a significant amount of time and money in the long term that you’d otherwise have to spend training your staff in the intricacies of branding or hiring extra employees with branding expertise.

How often should I update my branding?

How often you should update your branding depends heavily on your existing branding and industry. If you already have truly timeless branding, the answer is seldom. However, this is rarely the case. Even the iconic Coca-Cola brand has gone through a dozen different iterations over the years.

Design and marketing trends come and go rapidly. It’s essential to keep up if you want to keep appealing to your target market. For example, logos have become increasingly sleek and simple over recent years, leaving the more ornate logos looking outdated.

Your branding also needs to reflect your business’s values and what you have to offer, which change over time. If your branding has remained static for five years or more, it might be time for a refresh to reflect these changes.

Branding Articles