Australia has a huge percentage of the population online, in fact, there are 23.5 million Australians online – over 91% of the population. Additionally, nearly 60% of Australians between 16 and 64 think they can only function normally with constant access to the internet. In this article, we’ll cover some more of Australia’s key internet usage statistics in 2023, compiled from reliable and up-to-date online sources.
The internet is a potent marketing tool, and having a firm idea of exactly how Australians browse the internet can influence your digital marketing strategies and how you design your website. For example, you might be surprised to learn how many Australians primarily use mobile devices to access the internet. This statistic underscores the need to ensure your website is compatible across all devices to maximise its potential reach.
Internet connection speeds in Australia in 2023
The median mobile internet connection speed through cellular networks increased 6% to 86.01 Mbps in 2023 – a big jump.
The median fixed internet connection speed also increased by 1% to 53.06 Mbps in 2023. Fixed internet means the connection is sent to individual receivers from the main access point (typically supplied with high-speed fibre-optic lines).
One key takeaway from these statistics is that mobile internet connections are now much faster than fixed internet connections, thanks to the prevalence of 5G. In 2023, 5G availability reached 36.6% in Australia. As a result, Australia has some of the fastest mobile internet speeds in the developed world.
Browsing device statistics in Australia in 2023
As of July 2023, desktop computers remain the most popular device in Australia, holding a market share of 52.5%. Mobile devices are also highly favoured for browsing, accounting for 43% of the market share. Tablets, on the other hand, hold a mere 4.6% of the market share.
Mobile connections in Australia in 2023
Data shows there were 32.71 million cellular mobile connections in Australia at the start of 2023. This equates to 124.3% of the total population, meaning a significant amount of Australians have more than one mobile device, e.g. one for personal use and one for work.
Desktop screen resolution statistics in Australia in 2023
Knowing the most popular screen resolution sizes is essential for web designers to determine breakpoints, a key tool to creating a responsive website.
The most common screen resolution for desktop computers for Australians in 2023 is 1920×1080, taking up 24.2% of the market share.
1440×900 and 1536×864 were almost tied for the second most common screen resolution, coming in at just under 10% of the market share each.
Mobile screen resolution statistics in Australia in 2023
As for mobile devices, the most common screen resolution is 390×844 – the same screen resolution as the iPhone 12 and 13 models. 14.75% of mobile phones have this screen resolution in 2023.
414×896, the screen resolution of the iPhone X models, is just a little behind, at 11.14%.
The most common screen resolution for tablets is 768×1024, at 38.83%. This is the same screen resolution as the HP Touchpad.
Most popular search engine in Australia in 2023
Knowing which search engines to optimise for is crucial for an effective Search Engine Optimisation campaign. The most popular search engine in Australia in 2023 is Google by far, with 95% of the market share.
Bing comes second, with 3.75% of the search engine market share. Trailing behind at 3rd place is Yahoo!, at 0.73%.
Which Australians are using the internet the most in 2023?
Each business has a specific target demographic, and knowing how much this target demographic uses the internet, and how, can help influence your digital marketing strategies.
The age range that uses the internet the most is 25 and 34. 3.76 million respondents within this age range reported using the internet. The next largest demographic to use the internet is people aged 35 to 44, at 3.26 million. The 45 to 54 age range isn’t far behind at 3.15 million.
All statistics and numbers are courtesy of Statcounter (gs.statcounter.com), Data Reportal (datareportal.com), and Statista (statista.com).
