Social media is amazing – everyone is on it, everyone knows about it, posting on there is free and you get to add all sorts of hashtags to get all sorts of people interested. It would make sense then that the more social media platforms you and your business are on, the more people you can reach and the more marketing you’re doing.

But what if that is the wrong way to think about it? What if it doesn’t matter so much the number of social media platforms you are on, but what matters instead is the kind of content you share. Don’t make the mistake that is made so often. Pick one or two social media platforms (ideally pick the ones that your target market loves) and create amazing content designed specifically for what works on that specific platform. Spend time looking at what others within your industry are doing, chat to people and respond to questions. Before you go too crazy creating new content to post, have a look at our post with 5 tips for posting on social media to get an idea of what to look out for.

If you’re still struggling to come up with content ideas or ways to market your business, why not have a look at our list of 42 marketing ideas for your business in 2018.

There is also another side to keeping the number of social media platforms down, and that is the fact that people don’t like options. Giving them 5 different platforms they can follow you on does not mean that they will follow you on every single one. They will pick one or two platforms and follow you on that (plus, let’s be honest, they will most likely follow you on Facebook or Instagram).