Marketing

KPIs are a business strategy that is a key part of any company’s success. KPI stands for Key Performance Indicator, and its goal is exactly that: To measure quantifiable performance over a set period for a specific goal, to see how well a business is performing and reaching its main objectives. KPIs should provide targets

Using social media, following online trends, and gaining an online presence is becoming more and more common. Not only are these platforms used recreationally, but these platforms are also used to create, establish, and expand businesses. Knowing what platform to use for your business should be a key focus of your marketing strategy. Though this

Inbound and outbound marketing are two distinct approaches businesses use to attract customers. Understanding the differences can help you choose the best approach for your marketing.

Attention spans are shorter than ever – if your writing isn’t clear, concise, and compelling, people won’t read it.

The best way to be a good writer is to read good writing, and a lot of it. Copywriting is no different.

Website conversion is a key measure of how well your site turns visits into tangible results.

Understanding social media reach is important for anyone looking to make their mark on social media.

A marketing mix serves to provide focus and direction to a marketing strategy.

Most people don’t realise how many types of copywriting there are, each with a different writing style and goal. 

A clear marketing strategy provides direction, ensures consistency, and helps you seize opportunities in the market.

Copywriting is more than just producing written text -it requires strong marketing and writing skills and a large dash of creativity.

In 2022, Australians spent a staggering $7.1 billion over the four days, so don’t underestimate the opportunity!

Each different social media platform has multiple different formats and specs required for video ads, and keeping on top of all of them to create content can be hard.

Knowing which platforms are seeing a rise in monthly active users is key to deciding where you should focus your social media strategy.

Google Trends is an invaluable tool to help you stay informed and make data-driven decisions – the key to any good marketing strategy.

Increased traffic means higher brand visibility, but not all types of web traffic are created equal.

Having a firm idea of how Australians browse the internet can inform your digital marketing strategies.

It’s important for member organisations to leverage digital marketing to sustain membership growth and maintain a vibrant community.

When you’re designing websites, creating marketing collateral or doing anything else design related, a good stock photo will do wonders for your finished product.

Your logo is one of the most identifiable representations of your business. It can tell customers who you are and what you stand for.

Laser cut vinyl signage is a great, cost-effective option for advertising your business, product, or personal venture.

Instagram has a sophisticated (and constantly changing) algorithm. Fortunately, this algorithm makes it easier for you to find your best audience.

Each logo type achieves different things for the brand, which is why brands pay close attention when designing and picking a logo.

To help you understand the jargon and terminologies, here is the ultimate list of branding jargon.

Let’s put it this way – customers don’t have to sign up to listen to you or hear from you, so you need to take away any level of difficulty in the signup process.

Here’s the rundown on what influencers are, why they are becoming more important and how they can benefit businesses big and small.

Getting messages out to your website’s visitors is important. You might want to let them know that orders will be sent out after the Christmas period, or that there is a new product in stock.

Social media is a great way to engage with your client base. Whether that’s on Facebook, Instagram, Twitter or any of the other social networks both great and small.

Social media is a great way to engage with your client base. Whether that’s on Facebook, Instagram, Twitter or any of the other social networks both great and small.