Marketing

The easiest way to reach potential customers has always been to go where they are, and today, that’s online. Digital ads alone can increase brand awareness by 80% – so embracing digital marketing strategies is the key to staying ahead of competitors. It also offers precision-targeted ads, global or highly localised reach, and data-driven insights that traditional marketing can’t provide.

Digital marketing gives you a powerful toolset to help your business establish memorable connections with your target audience and build brand loyalty – ultimately driving growth and your business goals forward.

Content marketing is always a great way to reach your audience while bypassing advertising fatigue – a common phenomenon in the age of digital marketing. By creating content that your audience finds useful, informative or entertaining, you can appeal to your audience in a way that seems less disingenuous than advertising while fostering industry authority and customer trust.

Additionally, content marketing is much more cost-effective than paid advertising. While creating content itself might come with upfront costs, the traffic itself is free. On the other hand, every single click that comes from a paid search ad carries a cost – normally between $1 and $2 for every click. If you’re hoping to generate large amounts of traffic from paid ads, this cost ads up quickly.

Content marketing is a strategic approach to planning, creating and distributing valuable content online to attract and engage a specific audience. The goal of content marketing is to build brand awareness, gain authority in a specific industry and drive more organic traffic to any digital assets. Content marketing can come in many forms, including blog posts, articles, videos, infographics, social media posts, podcasts, newsletters, and any format you can think of!

Absolutely! We have an extensive track record of developing and implementing successful marketing strategies for dozens of businesses over the past 15 years. Our wealth of experience has given us the confidence to offer expert advice on any form of marketing, whether it’s digital or traditional.

We start by identifying your market competitors, determining your target audience, and creating effective ways to communicate your unique value proposition to them. We then develop a marketing strategy that is data-driven, results-oriented and tailored to your business needs and budget.

There are many approaches to getting your website to rank on the search engines, and the best campaigns take a multi-pronged approach. These are the main types of SEO a comprehensive campaign should be using:

On-page SEO: On-page SEO is the most fundamental form of optimisation. This is everything you do on your own website to improve its ranking in search engines. This involves including keywords, conducting keyword research, and creating quality content, among many other factors. The ultimate goal of on-page SEO is to create a page that appeals to users.

Off-page SEO: Off-page SEO happens outside your website. The goal is to build trust and authority in the eyes of Google through external sources. Simply put, off-page SEO strategies aim to get your website discussed and linked on other websites (commonly known as backlinking) or on social media platforms. Various ways to achieve this goal include guest blogging, building a social media following, investing in paid advertising, or content marketing.

Technical SEO: Technical SEO strategies involve changing the more invisible parts of your website to improve user experience and help Google recognise the content on your site. Some of the best ways to do this are improving your site’s loading time, ensuring your website is optimised for mobile and eliminating any duplicate content on your website.

SEO isn’t a simple, one-off process, so any service that offers an almost-instant jump in search engine ranking is over-promising. How long an SEO campaign takes to show results varies, and it’s challenging to determine a precise timeline due to multiple factors at play.

These factors include the current state of your website, the level of competition, and the popularity of the search terms you aim to rank for. There are lots more variables that affect how long a website takes to rank: for example, newer sites take longer to rank than sites that have been around a while. All-in-all, a good SEO campaign takes time but provides long-term results that benefit your business and helps drive more conversions.

Google Ads can be a powerful tool if you want to improve your visibility on search engine results pages almost instantly and grow your online presence quickly – pay-per-click ads get you to the top of the search engine results page instantly, whereas SEO takes a lot longer.

Another benefit of Google Ads is that it provides precise targeting options, meaning you can ensure your ads only reach the right audience. This increases your chances of conversions, and ensures that you don’t waste any budget on the wrong people. Additionally, Google Ads’ pay-per-click model offers cost-effective budget control, only charging when someone clicks on your ad.

Google Ads gives you access to detailed analytics so you can measure the effectiveness of your campaigns. This allows you to take a data-driven approach to advertising and continuously optimise your campaigns until you get the right results.

Google Ads management involves overseeing and optimising campaigns for businesses. It’s a comprehensive process that includes developing strategies to establish campaign goals, identifying relevant and effective keywords, creating compelling ad copies and visuals, bidding for keywords, managing the advertising budget and regularly monitoring the campaign performance.