The best way to be a good writer is to read good writing, and a lot of it. Copywriting is no different. If anything, the constantly evolving nature of content marketing means research and inspiration are more important than in any other form of writing. What works and what doesn’t is never stagnant in this field. You can always learn more effective ways to communicate with your audience. The copywriters behind the blogs we’ve listed today all have different styles and focuses, but they’re some of the best out there in their own way. We hope their guidance helps you along the never-ending journey to becoming a better copywriter!
Copyhackers
Posting frequency: Regularly
Focus: Conversion copywriting
Copyhackers is a Canadian company that offers a copywriting course and training. If you don’t want to commit to one of their training courses, their blog is great as well! Founded by Joanna Wiebe, a hugely successful copywriter, it offers a wealth of knowledge on writing effective and persuasive copy for both beginners and copywriting veterans. It covers a wide range of topics, with a major focus on conversion copywriting, email marketing, and how to optimise landing pages.
One of the best things about the Copyhackers blog is its focus on data-driven writing. Joanna and her team provide detailed case studies and real-world examples to back up their advice. This practical approach helps you understand what to do and why it works. This is a great way to learn copywriting formulas in a way that’ll stick. Copyhacker will also help you stay with the times, with an entire section dedicated to artificial intelligence. It features some great prompts to help you create better content that will convert your target market into customers.
Articles we recommend:
- Copywriting for Startups: 7 Lessons To Drive Conversions
- How to use ChatGPT to write headlines based on pain points
Copyblogger
Posting frequency: Twice weekly
Focus: Persuasive sales copy and email campaigns
Copyblogger has been a leader in the content marketing and copywriting world since 2006. Founded by Brian Clark and Jon Morrow (who are both influential in their own right), it quickly became a go-to resource for anyone looking to improve their online writing skills. Copyblogger focuses on content marketing, SEO, and, of course, copywriting. The articles are in-depth and provide timeless advice that, in my opinion, every copywriter needs to hear.
Copyblogger places a big emphasis on the intersection of copy and overarching marketing strategies. Brian and his team understand that great content alone isn’t enough – it needs to be strategically crafted and marketed to reach your target audience. After all, even the most fantastic copy serves no purpose unless the right people are reading it. To combat this, their blog offers insights into how to blend creativity with strategy to produce content that engages readers while actively supporting your business goals.
Apart from articles, they also offer a range of wonderful resources, including tutorials, eBooks, and webinars, with actionable advice to help content marketers of all levels. Their step-by-step guides break down complex topics like SEO copywriting and content strategy into easy-to-follow steps.
Articles we recommend:
- 7 SEO Copywriting Tips To Engage Readers And Rank
- How To Write Emails: The Conversion Copywriter’s Approach
Neil Patel
Posting frequency: Almost every day!
Focus: Digital marketing strategies
If you’ve spent any amount of time reading about digital marketing, Neil Patel will be a familiar name to you. He’s the co-founder of several successful companies, including Crazy Egg, Hello Bar, and KISSmetrics. Neil has also worked with major brands like Amazon, Google, and NBC, helping them grow their online presence and reach their marketing goals.
Neil Patel’s blog, where he shares his extensive knowledge and experience, is a goldmine for anyone interested in digital marketing and copywriting. The blog covers a wide range of topics, including SEO, content marketing, social media strategies, and copywriting.
What makes his blog unique is its practical, step-by-step guides with clear instructions and examples, making it easy for you to follow and implement.
In addition to written content, Neil also shares plenty of videos where he explains concepts in an engaging way, helping you grasp the information better. His blog also keeps you up-to-date with the latest trends, like new Google algorithm changes and emerging social media platforms so you can stay current. Neil’s blog also offers practical tools and resources, like downloadable templates and checklists. He often shares detailed case studies from real people and industry experts that provide insights into successful marketing campaigns, giving you a behind-the-scenes look at effective strategies.
Articles we recommend:
- 5 Copywriting Strategies That Will Improve Your Conversion Rate by 113%
- 7 Copywriting Hacks Based in Psychology
Bob Bly
Posting frequency: Stopped posting in 2018
Focus: Direct response copywriting and practical help
Bob Bly is a seasoned copywriter with decades of experience, and his blog is a valuable resource for anyone looking to improve their writing skills. Unfortunately, he stopped updating the blog in 2018, but it’s still worth reading. His advice is timeless, and there are plenty of posts between 2004 and 2018 to keep you busy. Bob covers a range of topics, from direct response copywriting to content marketing and email strategies. What makes Bob Bly’s blog unique is his practical advice rooted in decades of real-world experience. His posts often include top tips and techniques that he honed over his long career, and he’s not afraid to offer a unique perspective.
Bob also shares his insights on the business side of copywriting. If you’re an aspiring copywriter or freelancer, his advice on managing client relationships, setting fees, and marketing your services effectively is priceless. Bob’s no-nonsense writing style gets straight to the point, making it easy to grasp and apply his advice. Whether he’s discussing headline formulas or the importance of clarity in writing, Bob’s posts are always clear and practical. Bob’s style of writing alone should serve as inspiration for all content creators. He’s a fantastic example of great copywriting.
Articles we recommend:
Contently
Posting frequency: Twice a week
Focus: Online content strategies
Contently is a content marketing agency that helps brands create, manage, and measure content. Their blog, “The Content Strategist,” is a fantastic resource if you’re looking to master content marketing. The Content Strategist covers a wide range of topics, including the art of copywriting, brand storytelling, and the latest trends in writing copy. You’ll find actionable advice on how to create engaging and effective content that truly resonates with your audience.
What I love about this blog is its focus on data-driven insights. If you’re ready to focus more on overall strategy than the nitty gritty of writing website copy, this is the blog for you. They often share research and case studies that highlight successful content strategies, giving you concrete examples to learn from. This means the advice is not just theoretical but also practical and proven. Contently also explores the impact of emerging technologies on content marketing. Posts on topics like AI in content creation and the future of digital storytelling keep you informed about the latest innovations and how to use them to your advantage.
Articles we recommend:
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