Measuring the effectiveness of copywriting is hard. What data sets do you use to measure whether words are compelling enough?
Attention spans are shorter than ever – if your writing isn’t clear, concise, and compelling, people won’t read it.
The best way to be a good writer is to read good writing, and a lot of it. Copywriting is no different.
Most people don’t realise how many types of copywriting there are, each with a different writing style and goal.
Copywriting is more than just producing written text -it requires strong marketing and writing skills and a large dash of creativity.
Writing can be a challenge – you’re trying to fit a lot of important information into only a few words. Try these writing tips:
