Often, the deeper your knowledge of a subject, the harder it can be to explain it simply. This is the paradox that plenty of business owners face, especially those in complex fields. You know your products and services inside out, but this deep knowledge can make it difficult to see what customers don’t understand. The
Measuring the effectiveness of copywriting is hard. What data sets do you use to measure whether words are compelling enough?
Attention spans are shorter than ever – if your writing isn’t clear, concise, and compelling, people won’t read it.
The best way to be a good writer is to read good writing, and a lot of it. Copywriting is no different.
Most people don’t realise how many types of copywriting there are, each with a different writing style and goal.
Copywriting is more than just producing written text -it requires strong marketing and writing skills and a large dash of creativity.
Futuretheory respectfully acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
