Juliette Owen-Jones

Marketing & Content Lead

Hi, I’m Juliette! Here’s a bit about me:

I’ve been the marketing and content lead at Futuretheory since 2023. Before that, I was a journalist for Morocco World News, an internationally read newspaper based in Rabat, Morocco.

I moved back to my hometown of Canberra in 2021 and worked as a freelance writer before settling in at Futuretheory. Here, I’ve built upon my passion for writing and found an equal love for SEO.

I see SEO as a puzzle that I never want to stop solving. How can I place keywords just right without sacrificing readability? How can I make a page better in the eyes of both Google and users? How can I get a page from 2nd to 1st place in SERPs? These are questions I love finding the answers to, and I don’t stop until I get it right. 

I take a similar tactical approach to writing. To me, good writing is as much a science as it is an art, and I’m always looking to improve. I have 3 principles that never change, however:

  • Good writing is clear.
  • Good writing is concise. 
  • Good writing is correct.

How best I can meet these principles is something I’m always tweaking, and with great joy. 

I spend my free time hiking, camping, or expanding my ever-growing collection of antique books (mostly from the 1800s). Sometimes, I even find the time to read them. 

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