Quantitative data
Quantitative data is numerical information that can be measured and analysed statistically. In marketing, it includes metrics like website traffic, conversion rates, click-through rates, sales figures, and engagement statistics. This data helps you track performance objectively and identify trends over time. While quantitative data tells you what’s happening, it’s often most powerful when combined with qualitative data that explains why customers behave as they do.
See also: Qualitative data, Conversion rate, Click-Through-Rate (CTR)
Further reading: KPIs for Copywriters – How Do You Measure Copywriting Success?
