Qualitative data
Qualitative data is non-numerical information that captures opinions, experiences, and attitudes. It includes customer feedback, interview responses, focus group insights, and social media comments. Unlike quantitative data, which tells you what’s happening, qualitative data helps you understand why it’s happening. This context-rich information reveals customer motivations, pain points, and emotional responses to your brand, providing deeper insights that numbers alone can’t capture.
See also: Quantitative data, Attribution
Further reading: KPIs for Copywriters – How Do You Measure Copywriting Success?
