Conversion rate is the percentage of website visitors who complete a desired action. It’s calculated by dividing the number of conversions by the total number of visitors. For example, if 100 people visit your site and 5 make a purchase, your conversion rate is 5%. This metric helps businesses understand how well their website and marketing work to reach business goals.
See also: Conversion, Conversion Rate Optimisation (CRO)
Further reading: What is Website Conversion?, KPIs for Copywriters: How do You Measure Copywriting Success
