Click Through Rate (CTR) is the percentage of people who click on a link after seeing it. It’s often used to measure the success of online ads or email campaigns. To calculate CTR, divide the number of clicks by the number of times the link was shown, then multiply by 100. A higher CTR usually means your content is more relevant or appealing to your audience.
See also: Organic traffic, Engagement
Read further: How We Measure SEO Campaigns
