KPI stands for Key Performance Indicator. It’s a measurable value that shows how well a company achieves its main business objectives. Tracking Key Performance Indicators is like keeping a scorecard for your business. They help you measure progress, identify areas for improvement, and optimise your content. Common KPIs are average sales prices, social media impressions, and customer retention rates.
See also: Average Sale Price, Impressions, Conversion rates
Further reading: KPIs for Copywriters: How do You Measure Copywriting Success
