Impressions are the number of times your content or advertisement is shown, whether users interact with it or not. This metric helps measure how often your social media post or web page is seen by users. It’s one of the most important metrics for marketers and SEO professionals to track. While the number of clicks is a more valuable metric for tracking business goals, you can’t get those clicks without first improving your impressions.
See also: Click-Through Rate (CTR), Engagement, Key Performance Indicator
Further reading: How We Measure SEO Campaigns
