Average Sales Price (ASP) shows how much money people spend on average when they buy from you. For copywriters, this number can help show if their words are helping to sell higher-priced items or services.
To work out ASP, add up the total money from all sales and divide it by the number of sales. For example, if you made $1000 from 10 sales, your ASP would be $100.
See also: Key Performance Indicator (KPI)