Conversion is when a website visitor completes a desired action. This could be buying a product, signing up for a newsletter, downloading a guide, or filling out a contact form. It’s an important goal for most marketing efforts. The percentage of visitors who convert is called the conversion rate. Marketers aim to improve this rate by changing website design, writing clear calls to action, and reaching the right audience.
See also: Conversion rate, Conversion Rate Optimisation (CRO)
Further reading: What is Website Conversion?
