Conversion Rate Optimisation (CRO) is the process of improving a website to increase the percentage of visitors who take a desired action. It involves analysing how users interact with your site, identifying barriers to conversion, and testing changes to overcome these barriers. CRO might include adjusting page layouts, simplifying forms, or changing button colours.
See also: Conversion rate, Conversion
Further reading: eCommerce SEO Strategies for Better Organic Traffic
