Supporting Innovation in the Act for a Second Year Running

For the second year in a row, Futuretheory is proud to support InnovationACT and, in turn, the budding entrepreneurs of Canberra. InnovationACT, an initiative of the Australian National University, held their annual Awards night virtually on the 17th October – in true 2020 fashion.

InnovationACT is a free two-month entrepreneurship program that provides the skills, tools and networks to those looking to begin their startup journey. This year, teams involved in the initiative were vying for a share of the $50,000 grant pool and additional startup support prizes from IACT partners.

Our package this year includes website, marketing and design services and we are delighted to support a Canberra-based startup in this capacity. It was a difficult decision to make, as all the participants had exciting ideas but we had to make our choice. This year we selected Sweet and Sour, a bi-monthly Zine focusing on the experience of being Asian in Australia, to receive our support prize.

“Our focus is on Asian identities, and the unique experiences associated with being Asian in Australia … Sweet and Sour and is a safe space to explore and share our cultures in a supportive and creative environment.”

Read more on the Sweet and Sour website:

Sweet and Sour hit a sweet (sorry) spot for us for a number of reasons.

“IACT this year had a really strong showing and it is fantastic to see business and ideas thriving in Canberra. It wasn’t easy to decide on who we wanted to present the package to this year. However, representation of Asia in Australian media is quite low, despite over 30% of Canberra’s population being people born outside of Australia. We think it’s a great opportunity to hear from more diverse voices and support a startup that is enabling that. We’re also excited to get involved in more traditional print media – something we have expertise in but haven’t been as involved in lately with the growth of digital media. We look forward to working with the team and see where we can take things.”

Germaine Muller, Director and Founder of Futuretheory

Despite not being able to come together in one venue this year (unlike last year), it was fantastic to see the strong and supportive network of established businesses in Canberra, all eager to help startups. 

Congratulations to all the teams involved this year! You can find out more about the initiative here: 

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