Local SEO

Ranking highly on search engines for location-specific search queries is a surefire way to ensure that your business reaches customers in your area. At Futuretheory, we've spent years perfecting our local SEO skills and refined our process down to an art. Our team is dedicated to ensuring that your local SEO is finely tuned, and we have the expertise to deliver results

Tapping into the community that matters most

Optimising your website for search engines and a local audience is vital to ensuring your business gets the attention it deserves. We’ve continuously refined our SEO strategies over the years, arming ourselves with all the knowledge needed to help your business reach the right people effectively. We use extensive local keyword research, in-depth competitor analysis, and strategic content optimisation to ensure your business gets the attention it deserves.

Navigating local SEO landscapes 

Search engine ranking algorithm are a complex, ever-changing beast, but we stay at the forefront of industry trends. Our expertise and knowledge enable us to create local SEO campaigns tailored to your specific business needs, taking into account your region’s unique search trends and keywords and driving sustainable long-term results.

A holistic look at your website 

While keywords matter, we understand that local SEO goes beyond surface-level strategies. Our team adopts a holistic approach, going beyond just optimising your content – we also consider your site’s structure, user experience, and page speed, amongst other technical SEO factors. Our comprehensive strategy ensures sustained, long-term success in local search rankings.

Local SEO articles

Frequently Asked Questions

What is local SEO, and why is it important?

Local SEO is the art of optimising your website to appear more prominently in search queries of people near your business. Any business with a physical store or that serves a specific geographic area can benefit from local SEO. Common local SEO strategies include optimising your Google My Business profile, searching for locally relevant keywords and creating locally relevant content.

By targeting people who are more likely to convert into actual customers through local keyword optimisation, such as using “Best Hairdressers Canberra” instead of “Best Hairdressers”, local SEO can help businesses attract more relevant traffic to their websites and generate more leads.

What are the different types of SEO?

There are many approaches to getting your website to rank on the search engines, and the best campaigns take a multi-pronged approach. These are the main types of SEO a comprehensive campaign should be using:

On-page SEO: On-page SEO is the most fundamental form of optimisation. This is everything you do on your own website to improve its ranking in search engines. This involves including keywords, conducting keyword research, and creating quality content, among many other factors. The ultimate goal of on-page SEO is to create a page that appeals to users.

Off-page SEO: Off-page SEO happens outside your website. The goal is to build trust and authority in the eyes of Google through external sources. Simply put, off-page SEO strategies aim to get your website discussed and linked on other websites (commonly known as backlinking) or on social media platforms. Various ways to achieve this goal include guest blogging, building a social media following, investing in paid advertising, or content marketing.

Technical SEO: Technical SEO strategies involve changing the more invisible parts of your website to improve user experience and help Google recognise the content on your site. Some of the best ways to do this are improving your site’s loading time, ensuring your website is optimised for mobile and eliminating any duplicate content on your website.

How long does SEO take to show results?

SEO isn’t a simple, one-off process, so any service that offers an almost-instant jump in search engine ranking is over-promising. How long an SEO campaign takes to show results varies, and it’s challenging to determine a precise timeline due to multiple factors at play.

These factors include the current state of your website, the level of competition, and the popularity of the search terms you aim to rank for. There are lots more variables that affect how long a website takes to rank: for example, newer sites take longer to rank than sites that have been around a while. All-in-all, a good SEO campaign takes time but provides long-term results that benefit your business and helps drive more conversions.

What are black hat and white hat SEO strategies?

Black hat strategies are the poisoned chalice of SEO. The term refers to strategies that get results quickly but through dishonest means. Some examples are keyword stuffing with invisible text, purchasing hundreds of backlinks that have no relevance to your website, and mass publishing poor-quality content.

These strategies provide results initially through trickery, but the Google Algorithm gets better every day at detecting these dodgy tactics. As a result, websites using black hat SEO strategies are quickly penalised by being dropped right down in the search rankings or even permanently banned.

On the other hand, white hat SEO is the sustainable, honest way to build your website. The main goal is to create a website that internet users find genuinely helpful and informative through legitimate tactics, unique content, and hard work.