White hat SEO strategies follow best practices and lead to sustainable, long-term results. White Hat SEO strategies include adding keyword-rich content to your website that internet users find genuinely useful and informative, and improving the overall user experience of your website. This can be done by improving ease of use and navigation, ensuring you have a low page load time, and that your website has consistently good uptime.
While these strategies require a lot of commitment and take time to show results, they’ll benefit your business much more in the long run than dodgy tactics like keyword stuffing.
See also: Black hat SEO, Manual penalty, Scaled content abuse
Further reading: White Hat Vs. Black Hat SEO – Everything You Need to Know
