‘Black hat’ refers to Search Engine Optimisation (SEO) strategies that aim to cheat the Google algorithm through dishonest tactics. Some examples of Black Hat SEO strategies are keyword stuffing with invisible text, purchasing hundreds of low-quality backlinks that have no relevance to your website, and mass publishing poor-quality AI-written content.
These strategies can provide results quicker than conventional, best-practice SEO strategies. However, the Google Algorithm is consistently getting better at detecting Black Hat SEO strategies and will swiftly penalise your website. This can result in your website being plummeting in the search engine results or even being banned from appearing completely.
See also: White hat SEO
