Vanity metrics are statistics that look impressive but don’t provide meaningful insights into business performance. While numbers like total page views, social media followers, or raw website traffic might seem important, they often mask more valuable data. For example, having 10,000 followers means little if none engage with your content or convert into customers.
See also: Impressions, Engagement rate
Further reading: Why You Should Avoid Pay-For-Performance SEO Agencies and How We Measure SEO Campaigns
