Engagement rate measures how actively people interact with your website or content through actions like clicking links, commenting, sharing, or spending time on pages. This metric helps evaluate how well your content connects with your audience. Calculated as a percentage of total visitors who engage with your content, it provides a clearer picture of content effectiveness than basic traffic numbers alone.
See also: Bounce rate, Click-Through-Rate (CTR), Conversion rate
Further reading: KPIs for Copywriters – How Do You Measure Copywriting Success?
