A title tag is an HTML element that defines the title of a web page. It appears at the top of your browser tab and is shown in search engine results as the clickable headline. The title tag tells both search engines and users what the page is about. A clear, relevant title tag is important for SEO because it helps improve your page’s visibility and can encourage more people to click on your link.
See also: Click-Through-Rate (CTR), Content brief
