A content brief is a document that outlines the requirements and goals for a piece of content before writing starts. It typically includes target keywords, word count, intended audience, key points to cover, tone of voice, and any specific formatting needs. For example, a blog post brief might specify the main topic, subheadings to include, internal linking opportunities, and target search terms. This planning document helps writers create content that meets business objectives.
See also: Copy, Target audience
Further reading: KPIs for Copywriters – How Do You Measure Copywriting Success?
