SEO retainer
An SEO retainer is an arrangement where a business pays an agency or SEO professional a set fee for ongoing work, usually monthly or quarterly. It reflects the nature of SEO itself. Rankings aren’t won once and kept forever; they’re earned gradually and defended against competitors doing the same work. A retainer funds that continuous effort rather than a single burst of activity.
See also: Keyword research, White-Hat SEO
Read more: Why You Should Avoid Pay-for-Performance SEO Agencies
