Keyword research is the process of finding and analysing the terms people type into search engines when looking for information, products, or services. It tells you the search volume, competitiveness, and user intent behind different searches. For example, knowing that more people search for ‘website design pricing’ than ‘website design cost’ helps you choose which terms to target in your content to reach more potential customers.
See also: Longtail keywords, Competitor keyword analysis
