Personalisation in marketing involves tailoring content, products, or experiences to individual users based on their data and behaviour. This can include using a customer’s name in emails, recommending products based on past purchases, or showing location-specific content. The goal of personalisation is to make marketing campaigns more relevant to each user. This can lead to improved customer satisfaction, higher conversion rates, and increased brand loyalty.
See also: Dynamic content, Email marketing
Further reading: What is Website Conversion?
