Dynamic content

Dynamic content automatically changes based on user behaviour, preferences, or other variables. Unlike static content that stays the same for everyone, dynamic content adapts to provide personalised experiences. For example, an online shop might show different product recommendations based on a visitor’s browsing history, or a website might display different content depending on a user’s location or time zone.

See also: Personalisation, Static content

Further reading: 15 Types of Web Design and Their Functions