Email marketing is the practice of sending promotional messages to people’s email inboxes. It’s used to keep in touch with customers, share news, and encourage sales. Businesses can send newsletters, special offers, or product updates to their email list. Good email marketing provides value to the reader, not just sales pitches. Success is often measured by how many people open the emails and click on the links inside.
See also: Marketing channel, Personalisation
Further reading: Types of Digital Marketing Canberra Businesses Should Use
