Outbound marketing relies on actively reaching out to potential customers to promote your products or services. Instead of waiting for customers to find you, outbound marketing pushes your message to a wide audience, aiming to capture their interest and drive immediate action. This method relies on more direct and interruptive techniques to generate leads and sales. It’s interruptive in the sense that people don’t have a choice to see it or not while they’re doing something unrelated to the marketing in front of them.
See also: Inbound marketing, Paid traffic, Search Engine Marketing (SEM)
Further reading: Inbound Vs. Outbound Marketing, and What is Organic Traffic, and How Does it Compare to Paid and Direct Traffic?
