Paid traffic refers to visitors who come to your website through paid advertising channels. This includes platforms like Google Ads, social media advertising, or display networks. Unlike organic traffic, paid traffic requires you to spend money to attract website visitors. It can provide quick visibility and targeted reach, but stops when you stop paying.
See also: Organic traffic, Cost-Per-Click (CPC)
Further reading: What is Organic Traffic, and How Does it Compare to Paid and Direct Traffic?
