Inbound marketing is a strategy that aims to attract customers through valuable content and tailored experiences. Instead of pushing your message out to a broad audience, you draw your target audience in by providing solutions and information they actively seek. By creating relevant and helpful content, you build trust and credibility with your audience, ultimately encouraging them to choose your products or services on their own accord.
See also: Outbound marketing
Further reading: Inbound Vs. Outbound Marketing
