Landing pages
A landing page is a standalone web page designed for a specific marketing or ad campaign. It’s where a visitor ‘lands’ after clicking on a link in an email, ad, or other digital location. Unlike regular web pages, landing pages have a highly focused purpose – typically to encourage a certain action, like signing up for a newsletter or making a purchase.
See also: Conversion, Conversion Rate Optimisation (CRO)
Further reading: What is Website Conversion?
