Google Merchant Center
Google Merchant Center (GMC) is an official Google platform that allows you to upload and manage product data so it’s visible on Google Shopping, Search, Images, and Maps. You can use GMC to create targeted ads, track product performance, and make sure your listings are accurate. If you integrate GMC with Google ads, you can run paid campaigns on Google Shopping.
See also: Paid traffic, Search Engines Results Page (SERPs), Structured data
Further reading: eCommerce SEO Strategies for Better Organic Traffic
