Search Engine Results Pages (SERPs) are the pages displayed by search engines in response to a user’s query. These pages list websites and other content types like images or videos that the search engine deems relevant to the user’s search. SERPs typically include both organic results and paid ads. The layout and content of SERPs vary based on the search term, user location, and search engine algorithms.
See also: Average position, Featured snippet
Further reading: How We Measure SEO Campaigns
