Evergreen content is information that stays relevant and valuable over long periods, unlike news or trend-based content that quickly becomes outdated. It covers topics that people search for consistently throughout the year and needs minimal updating. For example, a guide about ‘Inbound Vs. Outbound Marketing‘ will stay useful for years, while an article about ‘14 of the Best Business Podcasts in 2024‘ would need regular updating.
See also: Cornerstone content, Content freshness
