Content freshness refers to how new and up-to-date the information on a website is. Search engines like Google often prefer to show recent, relevant content in their results. Regularly updating your website with new information, blog posts, or product details can improve your search ranking. However, content freshness isn’t just about frequent updates: It also means consistently keeping existing content accurate and current.
See also: Content velocity, Content audit
Further reading: Things The Google Leak Taught Me As a Content Marketer
