Cornerstone content consists of the most important articles or pages on your website that cover your main topics in detail. These comprehensive pages act as central hubs that link to more specific related content. For example, a marketing website might have cornerstone content about ‘Search Engine Optimisation’ that links to detailed articles about keywords, backlinks, and technical SEO. Search engines give extra weight to well-structured cornerstone content.
See also: Evergreen content, On-page SEO, Landing pages
