Doorway pages are web pages created to rank for specific search terms while offering little value to visitors. They often redirect users to another page or show similar content to other pages on the site. Search engines view doorway pages as a way to manipulate rankings and may penalise sites that use them. Instead of doorway pages, it’s better to create unique, useful content for each topic you want to rank for.
See also: Cloaking, Black hat SEO, Keyword stuffing
Further reading: White Hat Vs. Black Hat SEO – Everything You Need to Know
