Cloaking is a deceptive SEO tactic that shows different content to search engines and human visitors. When a search engine bot visits a webpage, it sees one version of the content, while human users see another. This trick aims to manipulate search rankings by showing content the site owner thinks will rank well while showing users something else. Search engines consider cloaking a violation of their guidelines and can penalise or remove websites that use it from search results.
See also: Black hat SEO
Further reading: White Hat Vs. Black Hat SEO – Everything You Need To Know
