Direct traffic represents users who go to your website by typing in the URL directly in their browser or from a bookmark, rather than from another website or a search engine. Lots of direct traffic can indicate loyal customers who are already familiar with your business. However, any traffic that Google Analytics can’t identify is categorised as direct, meaning the origin of this traffic can sometimes be deceiving.
See also: Organic traffic, Referral traffic, Paid traffic
Further reading: The Best Free Tools For Checking Website Traffic, What is Organic Traffic, and How Does it Compare to Paid and Direct Traffic?
