Referral traffic comes from visitors clicking links on other websites to reach your site. This type of traffic is valuable as it can indicate that other sites find your content worth sharing and that the users on that site are interested in your content as well. In SEO, referral traffic can improve your site’s authority and visibility in search results by building up your backlink profile.
See also: Link building, Direct traffic, Organic traffic
Further reading: The Best Free Tools for Checking Website Traffic
