Cost Per Click (CPC) is the amount you pay each time someone clicks on your online ad. It’s commonly used in pay-per-click advertising, like Google Ads. The cost varies based on factors such as keyword competition and ad quality. A lower CPC means you’re getting more clicks for your budget. Marketers aim to balance CPC with the value of each click to ensure their advertising is cost-effective.
See also: Outbound marketing, Paid traffic
Further reading: Inbound Vs. Outbound Marketing
